MartSpy is a traditional retail shop and eCommerce optimization platform for maximizing profit and conversion. It is a big-data analysis toolset designed for today’s highly competitive market.
MartSpy focuses on optimizing three key areas of retail and eCommerce: Product pricing, competitiveness, and Site likeability. The objective is to increase conversion. and profit
Once a product is registered, using AI-driven multi-dimensional search and matching algorithms MartSpy gathers a huge amount of competitor’s data from the web, social media, and news feeds. It processes these data and extracts relevant information. Then with careful AI analysis, it creates various reports. These reports provide valuable insight into the product’s price positioning, customer satisfaction, and social likeability. These insights are used to predict market moves. These also aid in strategic decision-making for price and inventory management.
MartSpy creates three types of pricing reports. 1. Price Positioning report: It is a bar chart that compares a product's current price with its competitors. 2. Price Trend 10 days: It is a line chart that creates one price trend line for each of your competitors along with your product price, connecting one price point for each day. It gives you a picture of your competitor's pricing strategy and how you are doing in comparison. For example, if some of your competitor's line shows an increasing price trend, it might indicate an increase in demand and an opportunity for you to increase the price as well. And vise-versa. 3. Price Trend Intraday: Today’s market is much more dynamic than before. For example, some of the shops on Amazon change their product prices 4+ times a day. Using this line graph you can easily identify similar price moves. MartSpy provides Dynamic Equation tools that allow you automatically do exactly that for your products. This is a simple set and forget-type tool.
MartSpy creates another set of three reports measuring customer satisfaction: 1. Review Trend report: Using NLP (natural language processing) MartSpy processes thousands of customer reviews and creates +ve to –ve review ratios. These ratios are then plotted on a line graph. These charts provide powerful indications of product quality, buyer’s satisfaction, and recommendations. 2. Rating Trend report: This chart plots the average rating per day. It calculates the average ratings from all ratings gathered and curated from many competitor sites. This chart also provides a trend on customer satisfaction with the product. 3. Social Likeability Trend: To create this chart MartSpy processes thousands of tweets, Facebook, and other social media and identifies likability signals. For this MartSpy uses NLP and Text processing AI models. The report is a line graph of the ratio of +ve to –ve signals identified by MartSpy backend. This chart measures and indicates the social sentiment of the product and/or the brand which typically has significant peer impact.
To aid with the Site likeability and conversion MartSpy creates two types of reports: 1. Title report: Product Title is the first thing your customer is going to read. Making it succinct but informative makes a big difference in leading the customer to the next step. Use our title report to compare the title of your product to that of your competitors. MartSpy’s analyzer tool also estimates a score on the quality and suitability of the tile. It also provides suggestions on how you can improve your product title. 2. Description Report: A well-formed description of the product you are showcasing provides your customer the confidence in making the purchase. User MartSpy’s description report to mine additional details from your competitors and make yours as informative as possible.
MartSpy also comes with image quality and product page aesthetic assessment tools. It provides you with tools to improve them: Relevant, clear, and well-formed image/s help your customer in imagining the usage of the product and its suitability 1. Our AI-driven image assessment tool automatically assess your product image and provides you a score of quality and suitability. It also provides suggestions on how to improve upon. 2. Use our AI image cleaning tool to improve the sharpness, clarity, and likeability of your product image/s 3. Use MartSpy’s aesthetic assessment tool to measure how organized and easy-to-find your product pages are. When run, it visits your product pages, analyzes, and gives you feedback and suggestions on how to improve those.
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